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In 1799 James Atkinson, an eccentric young gentleman, established himself in London as a Perfumer and Maker of Fine Toiletries. The fragrance house and its emblematic bear were to become the official perfumer to the Royal Family of England and to the most aristocratic and exclusive customers worldwide. The sweet smell of success emanated most deliciously, in 1832, from its fantastic headquarters at 24 Old Bond Street.

After a delightful hibernation, Atkinsons and its roaring bear have awoken from their sleep totally refreshed and revived. Drawing on 200 years of English eccentricity, style and impeccable manners, the house is now ready to introduce a new century of perfume class. And how? By means of their newest collections, the boldest and most irresistible so far.

“True style” as Beau Brummel once said, “never goes out of fashion. You simply cannot keep a good bear down.”

latest launch

24 Old Bond Street Triple Extract

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previous lines

The Contemporary Collection

The Contemporary Collection, a haute parfumerie collection encapsulating the British Luxury Essence of the house.
The great classics of the perfumery treated with Atkinsons's vanguard spirit & a whole lot of eccentricity. The house statement of modernity.

The Contemporay Collection is composed by the following 4 fragrances:

Lavender on the Rocks
Jasmine in Tangerine
Rose in Wonderland
Posh on the Green

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Oud Collection

The most precious secret of the orient revealed . . . with an irresistibly English Twist.
A collection of 2 sumptuously packaged imperial Eau de Parfum inspired by a love affair between England and the Orient.

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The Emblematic Collection

The emblematic fragrance of the house,24 Old Bond Street, is an extremely English cologne of great personality.

Its highly aromatic cocktail of juniper, rose and black tea is deepened with a gorgeously eccentric note of smoky, oak casked whisky.

Bracingly fresh yet warmly embracing, it is the definitive last word in English elegance.

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The Legendary Collection

Spritzing one’s person with a thrilling bit of history is the very climax of perfume snobbery.

Atkinsons marvellously reinvents its heritage masterpieces in four contemporary fragrances.

The Odd Fellow’s Bouquet, The British Bouquet, Fashion Decree and The Nuptial Bouquet
are a quartet of fragrances that convey the fascinating, exotic nobility of a vanished era.

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The Candle Collection

The Isle of Wight Bouquet: A verdant and floral fragrance recalling the Channel island’s seaside landscapes, redolent of its native purple wood calamint flowers and the deliciously tangy Prince Albert Rhubarb that grows in the gardens at Osborne House.

The Hyde Park Bouquet: The woody vegetal scent of linden trees, rustling birch leaves, wild grasses and soft tree moss. As bucolic as a walk in this royal park.

The Mayfair Bouquet
: true poshness, in a richly woody ambery fragrance enhanced with rose, orange flower, amber and oud wood.

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