Perfume Holding and Zeis Excelsa sign an agreement for the Dirk Bikkembergs Parfums Licence

18/03/2015 - source: Dirk Bikkembergs Press office

Zeis Excelsa – owner of the Dirk Bikkembergs brand – and Perfume Holding signed a ten-year international licensing agreement for the creation, development and distribution of the first Dirk Bikkembergs fragrance line.

The exclusive licensing agreement, effective as of December 2014, provides for the presentation of the first fragrance by the first quarter of 2016, with substantial investments in marketing and advertising.
The perfume launch will mark the beginning of a long and profitable partnership between the two companies. The objective is to bring Dirk Bikkembergs perfumes to key markets in Europe, Russia and the Middle East and in the most important department stores, perfume shops and Dirk Bikkembergs flagship stores around the world.
Perfume Holding has a global network in over 100 countries, which is a guarantee of international success for both companies.
This partnership marks Dirk Bikkembergs' debut in the perfume sector and is in line with the development strategies of both Zeis Excelsa and Perfume Holding Group.

Maurizio Pizzuti, President of Zeis Excelsa, stated: “This is a dream come true. Finally, the men and women who love Dirk Bikkembergs can finally wear the most evocative expression of the brand: its perfume. The market has waited for this moment, but we're sure that Dirk Bikkembergs will once again surprise everyone, thanks to the experience of our new partner Perfume Holding. We're proud of this new achievement for the brand and for the team we created in the company that allows us to rapidly and incisively promote future growth."

Dino Pace, CEO of Perfume Holding, stated: “One of the key characteristics of Perfume Holding is our ability to interpret the image of a brand and transform it into a fragrance. We are proud and enthusiastic to start this partnership with Dirk Bikkembergs, a brand that is a symbol of sport couture. The Dirk Bikkembergs brand has great potential in the beauty segment and this new partnership allows us to expand our portfolio, concentrating on a selection of prestigious and distinctive brands with which we can establish long-term relations, and to focus on our growth as a leader in beauty products."

Zeis Excelsa S.p.A. Established in 1948 by the Pizzuti family, the company is a leading manufacturer of footwear and apparel, which it produces and/or distributes through licenses in Italy and abroad. The group achieved a turnover of 121 million euros in 2013.Zeis Excelsa is the owner of the Dirk Bikkembergs, Cult, Docksteps, Sonora and Virtus Palestre brands and also holds the international license for Samsonite footwear. It works with Tessilform for Patrizia Pepe Junior and Bikkembergs Junior apparel and is the distributor of Merrel in Italy.

Perfume Holding, a subsidiary of Investindustrial and Orlando Management, was established in 2010 through a merger of Morris Profumi and Selective Beauty. Present in over 100 countries worldwide, it has a large portfolio of brands that includes Atkinsons, I Coloniali, Ferrari, Iceberg, La Perla, Liu Jo, Morris and Sergio Tacchini. The group registered a turnover of 90 million euros in 2014. Since the beginning, Perfume Holding has made a name for itself as an international company in the cosmetics and perfume industry with impressive skills that include creation and development in France and production in Italy.

back to news