Lifestyle Expand

Ferrari

The beginnings of the company are linked to its founder, Enzo Ferrari, born in Modena on the 18th of February 1898: a life marked by a passion for motors and speed.  After the First World War, whilst a pilot for Alfa Romeo, he met the parents of Francesco Baracca, the famous Italian flying ace, who allowed him to use the Prancing Horse as a good luck symbol. Ferrari placed it upon a yellow background, the colour of the city of Modena, thereby creating the identity with which Ferrari ...

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Sergio Tacchini

www.sergiotacchini.com

Everything began in 1966 when the company was founded, in northern Italy, by Sergio Tacchini, the International Tennis player who was a singles player in the Davis Cup for Italy from 1959 to 1966.The brand immediately introduced great innovation in style, using colours and stripes at a time when tennis players only wore white. During the 70's and 80's, the brand's name became a synonymous with style and elegance but mostly it became an international leader in professional tennis with ...

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Iceberg

www.iceberg.com

Iceberg was founded in 1974 as an innovative-revolutionary project by Giuliana Marchini and Silvano Gerani . The couple already owned the Gilmar company specialized in high quality knitwear and settled in the provincial area of Rimini in Italy. Their idea was to position Iceberg as a lifestyle brand in the luxury sportswear line of business and to emphasize their own specific lifestyle capitalizing on their values and to make it very recognizable. Italian style and creativity are the DNA of ...

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Fiorucci

www.fiorucci.it

The strength of any successful brand lies in its identity. Because of it, Fiorucci has been able to remain young through three decades, always setting the pace for the latest products and fashion trends, fulfilling young consumers desires and needs. When shops didn't know the concept of "total look" (and above all of "life-style"), yet  when the young people started to manifest a need of behavioral, social, and existential changes, Fiorucci's San Babila's shop in Milan became ...

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I Coloniali

www.icoloniali.it

I Coloniali is the Italian brand dedicated to travel lovers and dreamers all over the world. Every day, I Coloniali takes you on a journey out of the ordinary, thanks to a range of multi-sensorial beauty treatments, enriched with healthy natural ingredientes and enhanced through captivating scents. Each product in the range is both effective and pleasurable to sense. It reveals endless dream routes, by which one can loose oneself and revel in, coming out truly revitalised. I Coloniali. ...

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Prestige Expand

Liu Jo

http://www.liujo.com/it/corporate/liu-jo-fragrance

Born from the brilliant intuition and creativity of two brothers, Marco and Vannis Marchi, Liu Jo was created in 1995, in Carpi, a small town in an Italian region known for its ancestral know-how in knitwear industry.The two brothers desired to bring out every woman’s natural beauty by interpreting and exalting their feminine side with a glamorous, elegant, dynamic style.With this creative philosophy in mind, they offer an extensive collection of garments and accessories set off with a ...

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John Galliano

www.johngalliano.com

A well-known man, a celebrated name: a man with a high awareness of man his high fashion image: celebrity, trendy and luxury. The uniqueness and richness of the brand: Dazzling, theatrical, and glamorous.  A highly-anticipated new fragrance brand in the industry. John Galliano fashion consumer is looking for dazzling glamour and the ultimate in femininity. She wants to be unique, to surprise her entourage. She loves the high fashion image of the man John Galliano.

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La Perla

www.laperla.com

In 1954 Ada Masotti opened in Bologna, Italy, a little corsetry laboratory with a name full of promises: La Perla. She was trained in the best city atelier becoming a skilled corset maker. Thanks to this artisan training, Ada Masotti laid down the foundations of that unique know-how that is still today integral part of the La Perla philosophy. Since October 2008 the company is owned by JH Partners, a San Francisco-based private equity firm established in 1986 and focused on ...

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Grigioperla

www.laperla.com

Grigioperla was born in 1991. It’s men’s alter-ego of the already established women’s lingerie brand La Perla. It was the first men’s underwear high range brand  in Italy, which in a few years would become a reference brand in its line for business. It addresses a demanding man, with classical and sophisticated taste, searching for a top level product, combining elegance, quality and comfort.

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Niche Expand

Atkinsons

www.atkinsons1799.com

In 1799 James Atkinson, an eccentric young gentleman, established himself in London as a Perfumer and Maker of Fine Toiletries. The fragrance house and its emblematic bear were to become the official perfumer to the Royal Family of England and to the most aristocratic and exclusive customers worldwide. The sweet smell of success emanated most deliciously, in 1832, from its fantastic headquarters at 24 Old Bond Street. After a delightful hibernation, Atkinsons and its roaring bear have awoken ...

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Profumo di Firenze

www.profumodifirenze.it

Some perfumes are like acts of love, exercises that require time, poetry and emotion. Profumo di Firenze is a refined alchemy of precious essences, hand crafted by a master perfumer. Rare and natural ingredients, harmoniously matched, are the expression of a precious patrimony of tradition and secrets. And so the perfume becomes the magic owner of a new esthetic, the unique and original note that can enhance one's personal style.

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