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Perfume Holding and Zeis Excelsa sign an agreement for the Dirk Bikkembergs Parfums Licence

18/03/2015 - source: Dirk Bikkembergs Press office

Zeis Excelsa – owner of the Dirk Bikkembergs brand – and Perfume Holding signed a ten-year international licensing agreement for the creation, development and distribution of the first Dirk Bikkembergs fragrance line.The exclusive licensing agreement, effective as of December 2014, provides for the presentation of the first fragrance by the first quarter of 2016, with substantial investments in marketing and advertising.The perfume launch will mark the beginning of a long and ...

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Interview with PH Ceo, Dino Pace

22/01/2015 - source: BW Confidential (22nd January 2015)

Italy’s Perfume Holding, which was formed through the merger of Morris Profumi and Selective Beauty in 2010, is rationalizing its portfolio with a focus on the selective and niche segments. Ceo Dino Pace tells BW Confidential about his plans for trading up How are your plans to take the Ferrari brand more upscale progressing? In 2014, our like-for-sales [excluding Benetton, whose license went to the Puig group in 2014] were forecast to grow by 5% to €130m wholesale, and thanks to ...

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Perfume Holding, an Interesting Portfolio for International Markets

05/11/2014 - source: Export Magazine (no. 8/2014)

Dino Pace, CEO of Perfume Holding, gives an overview of the evolution of the company’s portfolio and its main objectives.Can you take stock of Perfume Holding, since you were appointed to manage the company?DINO PACE: Our company was founded in 2010 and is controlled by Invest Industrial as the majority shareholder, as well as being an affiliate of Orlando. It was the result of the merger of two companies, Morris and Selective Beauty, each of which brought with them a series of brands ...

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A clear line of sight

15/10/2014 - source: Americas Duty Free & Travel Retailing (Oct. 2014)

Americas Duty Free speaks with Perfume Holding CEO, Dino Pace, about the company’s renewed focus on travel retail in the Americas“Our focus for 2014 is to reassess our organization in order to strengthen the relationship with our duty free partners, especially in the Americas”  Dino Pace, CEO of Perfume Holding, told Americas Duty Free ahead of this year’s TFWA WE show in Cannes. Indeed, Pace believes that duty free, and specifically the channel in the America, ...

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Corporate News

Brand News

La Perla Peony Blossom, an Aura of Refined Seduction

14/11/2014 - source: Export Magazine (no. 8/2014)

La Perla has captured all the luminous refinement of Peony Blossom in this new fragrance. La Perla, the Italian luxury lingerie house, presents a new fragrance, once again translating the sensuality of its lacy and silky creations into an olfactory experience. This new fragrance is the essence of a self-confident and modern woman, who  shines with a beauty that seems illuminated from within. Just as La Perla lingerie caresses the skin, so does this fragrance with the soft petals of a ...

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Ferrari, a GT Wake

10/11/2014 - source: Corriere della Sera (6th November)

Five fragrances that recall colours and sensations of the firm of Maranello.The fascination of a roaring motor and the scent of fine leather, the colours of the mythical livery of the horse, the combination of exclusiveness and design that represent a Ferrari car: all of this infused in a fragrance. “We  trusted our usual perfume masters, who worked and created using the best and most precious raw materials: we  asked them to render the complex of emotions , passions and ...

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Ferrari Essence Collection, the Luxury Lifestyle

05/11/2014 - source: Export Magazine (no. 8/2014)

Five fragrances make up this collection evoking luxury, power and masculine elegance.The Ferrari passion for excellence in its cars is translated in this new collection of Ferrari fragrances as scrupulous attention to detail and rigorous selection of the most refined and noblest raw materials. The five essences are the purest and most prestigious evocative form of the spirit of Ferrari Gran Turismo vehicles.Ferrari Vetiver Essence, the newest creation to join the collection, comes in a ...

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Ferrari Essence Collection - PR Event

19/09/2014 - Taiwan

We have the pleasure to share with you the fantastic Ferrari Essence Collection PR Event held in Taiwan in September. Ferrari Essence Collection PR event was held on September 19th in Taiwan. Invited media and guests attended the PR event at Mandarin Oriental Hotel. The event was very elegant and well executed, reflecting the Ferrari Luxury lifestyle.Congratulations to the team for their hard work.

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