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Sergio Tacchini

Everything began in 1966 when the company was founded, in northern Italy, by Sergio Tacchini, the International Tennis player who was a singles player in the Davis Cup for Italy from 1959 to 1966.The brand immediately introduced great innovation in style, using colours and stripes at a time when tennis players only wore white.

During the 70's and 80's, the brand's name became a synonymous with style and elegance but mostly it became an international leader in professional tennis with worldwide recognition through celebrity endorsements from some of the greatest tennis champions of all time; John McEnroe, Jimmy Connors, Martina Navratilova, Gabriela Sabatini, Pete Sampras, Pat Cash, Vitas Gerulaitis, Martina Hingis and many more.

During the 80s and 90s, footwear and accessories were added to the collection, as well as product offerings in new sectors such as Ski, Golf, Beach and Leisurewear. All infused with Sergio Tacchini's Italian style of quality, innovation and 'active elegance'.

The millennium opened with sponsorship of new tennis champions, such as Juan Carlos Ferrero, Tommy Robredo, Filippo Volandri and Flavia Pennetta. With 2010 the STI Team will see the arrival of the Serbian player Novak Djokovic who will be the new Sergio Tacchini Global Brand Ambassador for tennis.

Italian style and creativity, innovation and quality together with tennis DNa are the values of Sergio Tacchini, a reference brand for those who love to wear casual but with elegance and style. The Company Headquarters are based in Northern Italy, near Novara. The distribution in Italy is mainly done through mono-brand stores, but the brand is well distributed abroad in Countries such as France, Greece, Germany, Czech Republic, Spain, Belgium, Sweden and other main Countries. China is the new growing market .

latest launch

ST Fantasy Forever

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previous lines

ST Precious White

Fresh and refined, PRECIOUS WHITE is a daring classic with just the right touch of innocence.

After the vivacious charm of Precious Pink and the dream-inspired Precious Purple; the third “bouquet” in a fragrance collection designed to reflect the many facets of a dynamic, sophisticated young woman.

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ST With Style

With this new fragrance all eyes are on the boys. Young men, living the life WITH STYLE: the new, fresh and stylish fragrance from Sergio Tacchini.

With Style is the story of a group of best friends sharing great moment together.

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ST Always With You

Best friends forever – that’s what we are. We’re a great group of girls who are always there for one another.  Surely, we love to have fun – what girl doesn’t? – but we know how to stay strong when the going gets tough.

This weekend, though, it’s party-time. We’re going to dance the night away. Hey, we girls are famous for our laid-back look that’s always trendy, but doesn’t look try-too-hard. Our favourite label? Sergio Tacchini. It mixes true fashion flair with a dash of Italian class.

The party’s over, but the fun goes on. The three of us have danced ‘til dawn, and now we can celebrate the sunrise over Miami Beach. It’s good to be friends. It’s great to be together. And it’s wonderful to be ALWAYS WITH YOU.

A floral fruity fragrance that reveals fresh and sparkling fruity intonations, enveloped by a trail of addictive woody notes.

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ST Precious Purple

PRECIOUS PURPLE, the new women fragrance by Sergio Tacchini, the iconic brand of Italian sportswear chic.

I love purple. It’s the colour of dreams – and I love dreaming. What do I love even more? Making sure my dreams come true. In my view, life is what you make of it. And I’m painting mine purple, out of positivity.

Why else do I love purple? Because it’s feminine, but not too girly. Because it’s intriguing, and never too obvious. Because it’s sexy, yet always with a touch of class.

Purple. It’s my colour. It suits my style. It expresses my personality. It follows me everywhere…

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ST With You

With You – that’s us.

We’re the ultimate girls’ band, a great group of friends with the world at our feet.

Despite our busy schedules, there’s nothing we like better than getting together.

Of course we have our differences, but ask us what’s the secret of our style, and we’ll all say the same: Sergio Tacchini. The essence of Italian chic, it’s our go-to label for the look we love: cool, casual, trendy but not try-too-hard. And guess what? We have a new fragrance that follows us everywhere, turning heads with its flair and femininity.


A fruity floral fragrance, introducing with the pink grapefruit and the rose, an enchanting duo of sparkling femininity and vaporous vivacity.

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ST Club

the new fragrance for men

Italian style and creativity, innovation and quality together with tennis DNA are the values of Sergio Tacchini, a reference brand for those who loves to wear casual but with elegance and style.

Sergio Tacchini CLUB is the new fragrance for men. A modern fougere scent that is both subtle and warm. A certain sparkling fruitiness (yuzu and chinotto) radiates from the opening and the heart of the fragrance to evolve towards a woody-musky drydown, leaving an intense trail.

This new fragrance for men is a fragrance for style in everything you do, ease in everything you wear.

Come and enter the Sergio Tacchini CLUB!

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ST Precious Pink

Sergio Tacchini goes back to classic, with a new fragrance underlining a more intense and vibrating fragrance. This new woman by Sergio Tacchini shines with a sensual and magnetic charm that is still natural and never artificial.

It' s certainly an active and dynamic woman, who is also capable of great elegance and good taste.  A woman who moves smoothly and seductively and also in her most intimate gestures is simple and spontaneous. A woman who can shine with her own light; beautiful and proactive, aware of her charm, she expresses it also by means of a direct, deeply sensual look.

Self-conscious, she lives a contemporary life to the full.  Attention to her body, sport practice, social life are important to her but she interprets them with an international and glam touch. To this woman Sergio Tacchini dedicates a new fragrance of unique personality. 

The name PRECIOUS links the olfactory notes that underline and enrich the essence of  Tacchini's woman. Perfume is a luxury good and to dress his woman up Sergio Tacchini will use a sophisticated touch... therefore the perfume will have to be precious... PINK is the colour of  womanliness.  It evokes freshness, delicacy, transparency, comfort, positive thinking.

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