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The strength of any successful brand lies in its identity. Because of it, Fiorucci has been able to remain young through three decades, always setting the pace for the latest products and fashion trends, fulfilling young consumers desires and needs.

When shops didn't know the concept of "total look" (and above all of "life-style"), yet  when the young people started to manifest a need of behavioral, social, and existential changes, Fiorucci's San Babila's shop in Milan became immediately their point of reference.


It was in fact the first one multi-brand mini-department store where not only suits and accessories were sold, but also gadgets, food and drinks. And above all it offered a unique atmosphere, created by  music, perfumes, the magic of fun and transgression. A multisensory experience. Soon other shops proliferated anywhere, in New York, London, Los Angeles, Paris, in Europe and in Italy.


Generous in the abundance of ideas, provocative and ironic in the communication, revolutionary in the presentation, the Fiorucci style has remained in the heart of the consumers for a long time: loved by stars and famous people in the field of art and show business, but always affordable by of all the pockets!

latest launch

Fiorucci Icy Fantasy

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previous lines

Only love

a message of love and harmony

A fragrance whose delicate, radiant core provided by musk and flowers respectively, reflects all the power and energy of love.
A simple and linear bottle, two symbols for excellence: universal peace and the heart. A message of love and harmony.

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